Based on Garry Tan's office-hours frameworkGrade F
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Before

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After

F

Dog yoga and fitness services for urban pet owners dealing with anxious or under-exercised dogs. Offer in-person group classes ($25/session) and virtual training programs ($15/month) targeting millennial dog owners in major cities who want structured wellness activities beyond basic walks.

Per-question score table

Q1

Who is this for, very specifically?

Needs a sharper customer, proof point, and next test.

Moderate
Q2

What pain are they paying for today?

Needs a sharper customer, proof point, and next test.

Moderate
Q3

Why now? What changed in the world?

Needs a sharper customer, proof point, and next test.

Moderate
Q4

What's the V1 you can build in 4 weeks?

Needs a sharper customer, proof point, and next test.

Weak
Q5

How will you reach the first 100 users?

Needs a sharper customer, proof point, and next test.

Weak
Q6

What does success look like at month 6?

Needs a sharper customer, proof point, and next test.

Weak

Homework

Three concrete next steps before you run the next session.

  • 1Visit 5 dog parks this week and ask 20 dog owners: 'What's your biggest challenge with your dog's exercise or behavior?'
  • 2Research 10 existing pet wellness businesses in your city - note their services, pricing, and customer reviews
  • 3Spend 2 hours at a local pet store observing what products dog owners actually buy and what problems they discuss

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58,000+ GitHub starsUsed by YC foundersGarry Tan (YC CEO) framework

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